Become an Innocentia Retailer
Apply to become a retailer
Fill this out and your regional rep will be in touch within 48 hours with the lookbook, pricing, and territory availability for your area.
We’ll send the current lookbook with wholesale pricing when we respond. All inquiries are confidential.
Your regional contact
We make dresses in our own factory in Ukraine. No middlemen, no agents, no third-party manufacturers. Just a team in Kyiv cutting and sewing every dress from scratch. We've been doing this since 2013. Right now we work with 46 boutiques across 22 countries. Some found us at BBFW. Some reached out cold. If you're looking for a wholesale bridal brand that actually enforces exclusivity and doesn't oversell your market — read on.
What's actually different about partnering with us
We own our factory
Every dress is cut, sewn, and finished in-house in Ukraine. That means we control quality directly — no outsourcing, no surprises. And it means our wholesale pricing is competitive without cutting corners on the dress itself.
The detachable thing is real
Innocentia dresses come apart. Sleeves detach. Overskirts come off. Trains convert. One dress, multiple silhouettes — for the ceremony, reception, or both. Brides love it. Boutiques love the conversion rate. It's hard to explain until you see it in person.
Two collections, one brand
Innocentia — clean, modern, accessible price point. Innocentia Divina — hand embroidery, heavy fabrics, couture finish. Same brand story, two customer segments. Most of our retail partners stock both.
Exclusivity is enforced
We don't sell to every boutique that asks. Territory limits are written into the partnership agreement and we stick to them. That means: if you're in Munich and you're our partner, we're not going to sign another Munich boutique six months later. It's a real commitment, not a talking point.
Marketing assets included
Professional lookbook photos, campaign video clips, social content. Production-ready, no extra cost. Most brands charge for this or give you unusable assets. We've invested in the visuals so you don't have to.
8–12 weeks, worldwide shipping
Production takes around 12 weeks. Delivery time on top depends on the shipping method you choose — we work with DHL, FedEx, and other carriers. Rush orders available for trunk shows, check with your rep early.
Seamless EU orders
Order from the EU, receive in the EU. Your invoice comes from our EU-based company — you pay it just like any local supplier. No customs, no import duties, no extra paperwork. Dresses delivered straight to your door.
How it works
You fill out the form below
Basic boutique info. Takes 3 minutes. Your regional rep responds within 48 hours — with the lookbook and wholesale pricing overview.
Discovery call
30-minute video call with your regional rep. We talk about your market, what your brides are actually asking for, which silhouettes sell in your area. Some boutiques are ready to order after this call. Others need more time — that's fine too. No pressure either way.
Sample order
Start with 3–5 dresses to test the collection with your brides. See how they react before committing to a full floor plan.
Territory agreement
We finalize exclusivity terms, pricing, and the support package. Then you're an Innocentia retail partner.
Common questions
What's the minimum order?
We work with all boutique sizes — single-location independents, multi-door groups, and everything in between. Talk to your regional rep about what makes sense for your floor space and budget.
Where are the dresses made?
Our own factory in Ukraine. Pattern making, cutting, sewing, hand embroidery, finishing — all in-house. No outsourcing at any stage.
Is territory exclusivity real?
Yes. It's in the contract and we enforce it. We don't open a second Innocentia account in your city. If your territory is taken, we'll tell you upfront.
Do you do trade shows?
Barcelona Bridal Fashion Week (BBFW) and European Bridal Week Essen every year. We also support retailer trunk shows — sample dresses, display materials, promotional content. Ask your rep to plan one for your boutique.
Can you modify designs for my market?
Yes. Custom sizing, different sleeve options, fabric substitutions, modest-coverage adaptations. Many of our partners request market-specific modifications. Pricing and lead time discussed per order.
How long does production take?
Production takes around 12 weeks. Delivery time depends on the shipping method you choose. Rush orders are available for trunk shows — check with your rep early as slots fill up.
Do EU boutiques need to handle customs?
No. EU orders are invoiced through our EU-based company. You pay a simple invoice — exactly like working with any local supplier. No customs clearance, no import duties, no paperwork on your side.
What makes Innocentia different from other wholesale brands?
The honest answer: the detachable design system is genuinely unique in the wholesale market. The own-factory model keeps pricing competitive without sacrificing quality. And the territory policy is real, not marketing copy.
Innocentia — Ukrainian bridal manufacturer since 2013. Own-factory production. 46+ retail partners, 22 countries.